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HEALTH INITIATIVES

Muthoot Life Blood Directory

Started in 2011-12, Muthoot Life Blood Directory (MLBD) has now a strength of 61,012 active registered Donors and functioning in 17 states where MFL branches are operating. The majority of the donor pool are from Tamilnadu and Kerala. During this FY, 674 patients were supported with blood donations through this platform, adding on to Country’s voluntary blood pool.

MFL branches at various locations has conducted 18 blood donation camps partnering with authorised blood banks in their respective regions. These camps provided a chance for all the interested stakeholders to take part in the voluntary blood donation move, saving lives. MFL observed World Blood Donor Day on June 14th and National Voluntary Blood Donation Day on October 1st.

As per WHO, the focus of World Blood Donor Day campaign for the year 2014 was “Safe blood for saving mothers”. Every day, about 800 women die from pregnancy or childbirth-related complications. Severe bleeding during delivery and after childbirth is a major cause of mortality, morbidity and long-term disability. The goal of the campaign was to increase awareness about why timely access to safe blood and blood products is essential for all countries as part of a comprehensive approach to prevent maternal deaths. MFL took up a countrywide awareness campaign running a poster orientation drive through all the Fincorp branches in India spreading this message. 

 

Visit our Portal: http://muthootlifeblood.com